Can predictive analytics breathe new life into direct mail marketing?

Marketing is one of the biggest expenses for successful real estate agents. Digital marketing has become a cornerstone of every agent’s marketing strategy. So what about direct mail marketing? Should agents be abandoning a proven marketing strategy that has worked for decades?
http://www.inman.com/2015/04/21/can-predictive-analytics-breathe-new-life-into-direct-mail-marketing/